Generate prove me wrong meme2/28/2024 ![]() Free 30-Day Trial How to make a GIF on iPhone And no, I still won’t join Threads.Create. Politicians and all those who care about the future of our societies and democracies should be worried. Still, at least we knew what we were dealing with, and now we won’t. ![]() ![]() It would be hard to argue that its influence on the world was solely positive. It really, really depends on who you’re trying to get to, which is the whole problem.Īnother crucial question is: will this make things better or worse? The more-or-less unified internet brought us conspiracy theories on a global scale, as well as election-swinging misinformation. How do you reach people online in 2024? No one’s certain. The days of straightforward and slick Facebook ads are long gone, and silly stunts on Twitter are unlikely to gain as many headlines as they once did. Similarly, campaigners and political parties will no longer be able to target their preferred audiences with ease. It is also unclear how they will set the record straight with all these groups they are hoping to reach. Those who were tasked with sorting correct pieces of information from misleading ones will now struggle to see what is being shared, and by whom. People whose jobs it was to scan the horizon and see what people were getting sad and angry about no longer have any visibility. What will this mean in practice? It’s hard to tell – that’s the problem. What I thought of as viral memes last year may have escaped you entirely, and it is likely that I never once saw some images or videos which Gen Z shared hundreds and thousands of times on their networks. In short: there is no all-encompassing “internet culture” anymore, because there is no all-encompassing internet anymore. Other sites like Tumblr and Instagram are still there, but could hardly be called tastemakers. Its user base remains stubbornly young, and the purely algorithmic timeline means that no two people will ever see the same things on their screens. TikTok is still riding high but it will never be truly hegemonic. I picked the latter and am yet to create an account on the former, and know many who have done the opposite. Its replacements, Threads and Bluesky, still divide users. Elon Musk’s purchase of Twitter has driven many users away from the app, for understandable reasons. Facebook has been slowly declining for years, and few people under the age of about 40 in the West use it regularly. What matters here is that this era of online culture is over. It was good in some ways and bad in others – but that’s probably a story for another time. For around 15 years, we spent all our time together, all of us, hanging in the same places. Then, if you cared about the news or were especially nerdy, you checked Twitter. What did you do when you went online? You checked Facebook. ![]() What we thought of as “the internet” had been reduced to a handful of websites. By the early to mid 2010’s, this had changed entirely. In the 1990’s and the early 2000’s, it was easy to live online in a series of niche spaces little burrows you’d built and hid inside with your friends. The other is that 2023 was the year when the internet fragmented again. Though the passing of time definitely had something to do with my general bafflement, it really only was one piece of the puzzle. ![]()
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